What Naked and Afraid Can Teach You About Marketing

My wife and I stumbled across the show Naked and Afraid on the Discovery Channel a couple of months ago and it quickly became one of our favorite shows. The show features a man and a woman stripped down to nothing (genitals blurred) and dropped off in a remote location (areas in season 1 included:A Louisiana Bayou, Tanzania and Borneo), given 1 item each and expected to survive for 21 days before trekking to an extraction point. The man and woman do not meet until they reach a specified meeting point.

While you may not think that seeing a man and a woman left out in the wilderness for 21 days may not teach you about much aside from how to purify water and that not all parts of a turtle are edible, I learned a few lessons that helped me think about marketing differently.

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